Nova Nova Increased their Revenue per Session by 37% by leveraging quinn
Industry
Food and Beverage
Nova Nova Increased their Revenue per Session by 37% by leveraging quinn
Nova Nova Increased their Revenue per Session by 37% by leveraging quinn
+37%
+37%
Increase in RPS
Increase in RPS
90+ hrs
90+ hrs
Spent on videos/mo
Spent on videos/mo
50X
50X
ROI
ROI
+37%
Increase in RPS
90+ hrs
Spent on videos/mo
50X
ROI
Overview
Nova Nova is India’s first Internet brand offering bakery and confectionery products. They absolutely make sure that the quality of snacks never wavers and that they are constantly launching new products that make snacking exciting. Most recently, they were inspired by Cadbury bytes to come up with their own version of a bite-sized choco-filled wafer snack called choco pockets
Try It
Aditi Poddar
Brand Manager at Nova Nova
"Our website has greatly benefited from Quinn's integration. The various video formats provided by the app have enhanced the user experience and made their journey more engaging. What's particularly noteworthy is that the app has not affected our website's loading speed. The team behind Quinn has been exceptionally supportive, responsive, and agile. Furthermore, the app's ease of installation is truly impressive"
"Our website has greatly benefited from Quinn's integration. The various video formats provided by the app have enhanced the user experience and made their journey more engaging. What's particularly noteworthy is that the app has not affected our website's loading speed. The team behind Quinn has been exceptionally supportive, responsive, and agile. Furthermore, the app's ease of installation is truly impressive"
Nova Nova recently launched a new product inspired by Cadbury. The product received positive reactions on social media after the launch. To showcase the product and its engaging moments, Nova Nova created a video campaign with the following user journey:
Origin story: The video highlights how Nova Nova came up with the idea for the new product, including any challenges faced during the development process.
Pairings: The video showcases how the new product can be paired with different foods and drinks to create a satisfying experience.
Internet reaction: The video includes snippets of positive reactions from Nova Nova's social media followers after the product launch.
UGC customer reviews: The video features real customers sharing their reviews and unboxing experiences of the new product.
Through the video widgets, Nova Nova effectively engaged its audience and uplifted conversions and AOV for the new product.
After experiencing the new user interface firsthand, Ashna and Aditi were convinced it was time to launch. The team realized that understanding customer needs and providing quick access to relevant information is crucial to success with video content. As a result, the addition of videos led to an impressive 37% increase in Revenue Per Session.
It's become increasingly clear that customers expect videos to provide more value in 15 seconds than traditional text and image-based product detail pages (PDPs). By leveraging short, informative videos that load quickly, the team was able to deliver an exceptional user experience."
Challenges
Challenges
Connecting with customers in a more personal way and clearly showcase the brand's value proposition
Increase conversions by
targeting visitors with relevant video content to help shoppers make their first purchase
Showcase Unboxing and UGC videos to increase brand trust & give a glimpse of how the product looks and feels
Connecting with customers in a more personal way and clearly showcase the brand's value proposition
Increase conversions by
targeting visitors with relevant video content to help shoppers make their first purchase
Showcase Unboxing and UGC videos to increase brand trust & give a glimpse of how the product looks and feels
Solutions
Upload videos to Product Detail Pages (PDPs) as Instagram stories to engage and educate customers
Analyse engagement rates from quinn dashboard to find
alternatives for low engagement videos
Deploy without any impact on website speed, after crafting a great user journey for videos
Try It
Nova Nova recently launched a new product inspired by Cadbury. The product received positive reactions on social media after the launch. To showcase the product and its engaging moments, Nova Nova created a video campaign with the following user journey:
Origin story: The video highlights how Nova Nova came up with the idea for the new product, including any challenges faced during the development process.
Pairings: The video showcases how the new product can be paired with different foods and drinks to create a satisfying experience.
Internet reaction: The video includes snippets of positive reactions from Nova Nova's social media followers after the product launch.
UGC customer reviews: The video features real customers sharing their reviews and unboxing experiences of the new product.
Through the video widgets, Nova Nova effectively engaged its audience and uplifted conversions and AOV for the new product.
Solution
Upload videos to Product Detail Pages (PDPs) as Instagram stories to engage and educate customers
Analyse engagement rates from quinn dashboard to find
alternatives for low engagement videos
Deploy without any impact on website speed, after crafting a great user journey for videos
After experiencing the new user interface firsthand, Ashna and Aditi were convinced it was time to launch.
The team realized that understanding customer needs and providing quick access to relevant information is crucial to success with video content. As a result, the addition of videos led to an impressive 37% increase in Revenue Per Session.
"It's become clear that customers expect videos to provide more value in 15 seconds than traditional text and image-based product detail pages (PDPs). By leveraging short, informative videos that load quickly, the team was able to deliver an exceptional user experience."
Results
+37%
Increase in RPS
90+ hrs
Spent on videos/mo
50X
ROI
The implementation of Quinn brought about impressive results for Nova Nova. In just 2 weeks, the brand saw a 37% increase in Revenue Per Session, with an even higher increase for customers
who engaged exclusively with the shoppable videos. Average order value also experienced a substantial boost.
The implementation of Quinn brought about impressive results for Nova Nova. In just 2 weeks, the brand saw a 37% increase in Revenue Per Session, with an even higher increase for customers
who engaged exclusively with the shoppable videos. Average order value also experienced a substantial boost.
Experience the benefits for yourself!
Experience the benefits for yourself!