How Sigma Beauty got a 67× ROI from its video content

About Sigma Beauty

Sigma Beauty gives beauty lovers industry-defining brushes, clean and cruelty-free cosmetics, and science-backed brush-care tools — guilt-free beauty with a high-performance payoff.

sigmabeauty.com ↗

Since launch, we have seen over a 67x ROI along with elevating the look and feel of our website. Being able to share our amazing in house content in a way that directly impacts revenue has been such a great addition to our tech stack.

The challenge

Sigma Beauty wanted to combine its top-tier video content with its ecommerce store, to better educate customers about its products.

The solution

Sigma Beauty partnered with Quinn to add shoppable videos across its home, collection and product pages, to better engage and convert its visitors.

Being able to use our video content to educate our customers who may not be on our social media pages and drive conversions has been a great success for our brand since launching Quinn on our Shopify store.

Shoppable video on the home page

Sigma used Quinn to showcase its newly launched and bestselling products as videos, leading to better product evaluation and discovery.

A video player built for beauty

The video player was customised to Sigma Beauty's brand guidelines for an immersive look and feel. Visitors choose their shade and quantity and check out from inside the video. No redirects, no drop-offs.

Shoppable video on product pages

Product pages carry videos on

• Unboxing
• How to use the products
• Before & after

These helped Sigma Beauty educate and engage visitors while they decide.

Working with Quinn has been an awesome experience! The team has been super helpful with all aspects of the app on our store. We are very happy with the technology and the service provided by them!

What shoppable video did for Sigma Beauty

• 67× ROI
• Up to 9.4% conversion rate via videos
• 156 hours of video watched every month