Educating & converting website visitors with amazing video content

67x

ROI

CvR of upto 9.4%

via Videos

156 hrs/mo

of video watchtime

Sigma Beauty provides beauty lovers with top industry-defining brushes, clean, cruelty-free cosmetics and innovative, science-backed brush care tools for guilt-free beauty with a high-performance payoff.

Since launch, we have seen over a 67x ROI along with elevating the look and feel of our website.

Being able to share our amazing in house content in a way that directly impacts revenue has been such a great addition to our tech stack.

Since launch, we have seen over a 67x ROI along with elevating the look and feel of our website.

Being able to share our amazing in house content in a way that directly impacts revenue has been such a great addition to our tech stack.

Ecommerce Marketing Strategist, Sigma Beauty

Brinna Dochniak

Ecommerce Marketing Strategist, Sigma Beauty

Brinna Dochniak

Challenges to solve
Sigma Beauty was looking for a way to combine their top tier video content with their E-commerce platform - to better educate their customers on their products

Solution

Sigma Beauty partnered up with Quinn, a video commerce platform, to add shoppable videos across their website's home, collection & product pages to better engage & convert their visitors.

Solution

Sigma Beauty partnered up with Quinn, a video commerce platform, to add shoppable videos across their website's home, collection & product pages to better engage & convert their visitors.

Being able to use our video content to educate our customers who may not be on our social media pages and drive conversions has been a great success for our brand since launching Quinn on our Shopify store.

Ecommerce Marketing Strategist, Sigma Beauty

Brinna Dochniak

Ecommerce Marketing Strategist, Sigma Beauty

Brinna Dochniak

Home page

Sigma leveraged quinn to showcase their newly launched & bestselling products as videos - leading to better product evaluation & discovery. Quick view below 👇

Home page

Sigma leveraged quinn to showcase their newly launched & bestselling products as videos - leading to better product evaluation & discovery. Quick view below 👇

UI/UX optimised for beauty & cosmetics brands

The UI/UX of the video player was customised as per Sigma beauty's brand guidelines to give an immersive look & feel.

Visitors can select their favourite shades, quantity and proceed to checkout from within the video. No redirects, no drop-offs!

UI/UX optimised for beauty & cosmetics brands

The UI/UX of the video player was customised as per Sigma's brand guidelines to give an immersive look & feel.

Visitors can select their favourite shades, quantity and proceed to checkout from within the video. No redirects, no drop-offs!

Product Pages

Showcasing videos around:

Unboxing
How to use their products
Before & After

on the product pages helped Sigma beauty to better educate and engage their visitors during their buying journeys.

Product Pages

Showcasing videos around:

Unboxing
How to use their products
Before & After

on the product pages helped Sigma beauty to better educate and engage their visitors during their buying journeys.

Working with Quinn has been an awesome experience! The team has been super helpful with all aspects of the app on our store. We are very happy with the technology and the service provided by them!

Ecommerce Marketing Strategist, Sigma Beauty

Brinna Dochniak

Ecommerce Marketing Strategist, Sigma Beauty

Brinna Dochniak

Results