How India's Best Hair Extensions Brand Leveraged Quinn to Increase Conversion Rate by 68%
Industry
Beauty and Cosmetics
68%
Uplift in Page
Conversion Rate
3 mins
Avg. Watch Time
120X
ROI
1 Hair Stop is a brand committed to empowering its customers by helping them feel confident and attractive. They understand that hair loss or thinning can deeply affect a person's self-esteem, and strive to provide high-quality hair solutions to address these concerns.
Their ultimate aim is to help customers achieve their desired hairstyles, and they do so by offering an extensive range of products. Whether it's wigs, hair extensions, or hair accessories, every customer can find an ideal solution that perfectly aligns with their specific needs and preferences.
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Overview
Raina Grover
Co-Founder at 1 Hair Stop
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Challenges
Most of the traffic was directed to collection pages but finding a video solution that enables product discovery was missing
Embedded youtube videos were not providing any analytical visibility into the effectiveness of videos in the PDPs
Fostering a deeper connection with prospective customers & clearly communicating the value proposition of our brand was a big challenge for us
Prior to using Quinn, 1 Hair Stop attempted to embed YouTube videos onto their product detail page (PDP), but this solution fell short in several ways. For instance, embedded videos lacked visibility into metrics such as the number of orders influenced and engagement levels for each video.
Additionally, 1 Hair Stop wanted to experiment with different layouts to showcase videos across various page types. However, implementing changes with embedded videos required code changes in their Shopify theme editor, creating too many dependencies. Furthermore, page speed drops caused by embedding videos was a significant issue.
To address these challenges, 1 Hair Stop sought a no-code solution that would enable them to upload, manage, and publish videos on any page without additional coding. Quinn provided the ideal solution with its various video layouts and lightning-fast loading speeds, making it the perfect fit for 1 Hair Stop's needs.
Solution
Add Instagram-style stories to collection and product pages for seamless video shopping of various hair transformation products
Use quinn's advanced video analytics suite to analyse Click-Through Rates and Average Watch Time of individual videos to take data-driven decisions
Create a 'Real People Real Results' sections to showcase authentic user-generated reviews and build trust with new visitors without slowing down the website
Quinn's customizable video layouts impressed us the most, allowing us to experiment with different layouts for various pages without any coding. We appreciate the flexibility and ease-of-use of the platform and are excited to continue using its features to enhance our website's video content.
Videos were a no-brainer for us since our products are highly visual. We chose to showcase videos in an Instagram Reels-style format and Quinn offered the perfect solution with stunning layouts, analytics, and shoppable videos that enhanced our website's visual appeal and shopping experience for customers.
Results
68%
Uplift in Page
Conversion Rate
3 mins
Avg. Watch Time
120X
ROI
Quinn's implementation on 1 Hair Stop's website was successful and resulted in 325+ video orders in less than 14 days, resulting in driven revenue sales of Rs. 2,200,000!
Experience the benefits for yourself!