Aman Gupta's boAt generated ₹2cr. in Revenue with Quinn's Video Commerce Solution
Industry
Consumer Electronics
₹2cr+
Revenue via Videos
100X
ROI
Overview
boAt is an Indian consumer electronics company founded in 2016 by Aman Gupta and Sameer Mehta. Specializing in audio products, smart wearables, and home appliances, boAt's business strategy is centered on creating affordable, high-quality products for the Indian market. With extensive research and development capabilities, the company creates innovative products that outperform its competitors.
Aman Gupta, a Shark on Shark Tank India, has significantly contributed to raising the profile and visibility of boAt, a company focused on creating innovative and affordable consumer electronics products. Thanks to its successful strategy, boAt has established itself as a leading player in the Indian market, positioning itself for further growth and success.
Try It
Samaksh Kalra
Content & Strategy Lead at boAt
"We started using Quinn plugin on boAt's website in July 2022. The interface & UI are amazing - helps a customer to buy products by simply watching a video. The shoppable cart journey makes it easier for a customer to consume content and make an informed purchase from there itself.
The team is very supportive and always ready to assist. So far we have earned over 2cr of revenue using Quinn! Definitely a great product"
Challenges
Despite high traffic, boAt faced issues in converting more page viewers into shoppers
The average time spent on product pages was low, indicating less engagement rate
The traditional way of showcasing products as static images and text was limiting the customer experience.
boAt extensively used Quinn for various use cases. Below are some of those use cases
High Profile Collaborations
boAt showcased their collaborations with DC and Marvel on their Home and Collection pages, attracting a wider audience through association with popular culture
Promoting Smartwatches Category
For smartwatch launches, a category they wanted to promote, boAt created engaging videos that highlighted product features that drove higher interest and sales
Connecting with Customers
To personalize the brand, boAt shared videos about the life of their celebrity founder, Aman, fostering a deeper connection
Showcase Bestseller Products
Videos showcasing boAt's bestselling products were featured, building trust and increasing conversion rates
User-Generated Product Reviews
Using UGC video reviews to increase conversions has proved to work across e-commerce categories and boAt has also leveraged this strategy on their PDPs
Solution
Introduce Instagram like Stories on home and collection pages so visitors can browse new launches, ongoing offers & bestsellers in a jiffy
Use User-Generated product reviews and Product Feature videos in PDPs to provide social proof to visitors leading to better conversions
Publish videos to any page on the website within seconds without impacting page load speeds
With Quinn, we were delighted to see our UI harmoniously integrating with boAt's platform, streamlining the shopping cart journey and facilitating informed customer purchases. The subsequent changing of videos is also effortless and doesn't need any additional coding from our end. We can now promote our new launches or collaborations to our visitors super easily through videos!
The team at Quinn worked closely with boAt to achieve remarkable results. Thanks to their collaboration, boAt achieved video conversion rates 3X higher and engagement rates up to 4X higher than regular page visitors. This is a testament to the effectiveness of their partnership and the excellent service provided by Quinn's dedicated team.
Results
₹2cr+
Revenue via Videos
100X
ROI
With Quinn's implementation, boAt received 4X on-site engagement with visitors who watch videos vs who did not. In the future, a large part of e-commerce sales will either be through videos itself or will be influenced via videos.
Experience the benefits for yourself!